One “Unbelievable” Call-to-Action Color Makes $80 Million

Update: The original post is below regarding the number one color that Bing a/b tested. After Bing, I also added an interesting finding from Google and what their preferred color may be. The $80 million color is: #0044CC That “code” is a precise shade of blue, and it works when a link is the call-to-action. […]

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